Sushma Group, a leading real estate developer in Northern India, has partnered with Bayside Corporations (BCS), a well-known name in the luxury real estate market, to boost sales of its exclusive projects in Kasauli. This partnership is one of the first exclusive selling agreements in the hill station real estate market, aiming for a Gross Transaction Value (GTV) of over Rs 350 crore.
As part of this collaboration, Bayside Corporations will handle the sale of more than 400 units, which is half of the 800 units that Sushma Group has in Kasauli Hills. This alliance takes advantage of Sushma Group’s expertise in creating luxury living spaces and Bayside Corporations’ strong sales skills and broad network, focusing on high-net-worth individuals (HNIs), non-resident Indians (NRIs), and selective local buyers looking for premium properties in hill areas.
Prateek Mittal, Executive Director of Sushma Group, commented that working with Bayside Corporations is a key step in expanding the reach of their luxury projects. These developments offer the peace and luxury that buyers seek in Kasauli. With Bayside’s skills, the goal is to not just meet but surpass sales targets, providing great value to customers and investors. Bayside will work to increase awareness of Sushma’s Kasauli projects, showcasing their excellent design, top-notch amenities, and potential for investment.
Umesh Bhati, Director of Operations at Bayside Corporations, noted that this partnership aligns with their commitment to delivering quality real estate experiences. With the growing interest in hill properties like those in Kasauli, they plan to make the buying process smooth while maximizing the appeal of these exceptional developments.
Ambika Saxena, Director of Corporate Communications, stated that the rising desire for hill station properties, especially for second homes and vacation rentals, creates significant opportunities for both companies. She added that this partnership aims to transform the luxury real estate scene in Kasauli by meeting the new expectations of buyers who want exclusivity and beautiful living spaces. They also plan to use unique marketing strategies to enhance project visibility.
By joining their strengths, Sushma Group and Bayside Corporations are set to make a strong impact in the high-end hill station property market, raising the standard for luxury real estate in the region. Bayside Corporations, already a major luxury real estate consultant in Goa and the UAE, is now entering the tricity market through this collaboration.