This deal will build 1 million square feet of space. It will be in India’s top cities. Phase 1 will focus on commercial and retail areas. The project is valued at $100 million.
The document was signed at a business forum. Ranjeeth Rathod from DRA Group signed it. Dr Lloyd Balajadia also signed it. The president of the Philippines, Ferdinand Marcos Jr., watched. Other officials were also present.
This partnership is a 50:50 venture. It combines Indian building skills and foreign investment. The first projects will be in Chennai and Bangalore. This shows both governments want stronger ties. It is the first time a Filipino group invests in Indian real estate.
Rathod said they will build great commercial spaces. These will help Indian cities grow. He added that local knowledge and global money will drive growth. This could lead to projects in the Philippines later.
Dr. Balajadia said India is growing fast. He is happy to work with DRA. They will create new business spots. The partnership is about lasting value. They plan to build important projects in India. They also hope to bring Indian skills to the Philippines.
Are real estate ads missing their fastest-growing customers? This article explores how financially independent women are changing the property market. It questions if advertising strategies are keeping pace.
I see incredible women daily. They talk about bills, home updates, and buying property. Women often lead these discussions. A friend bought her home with her own money. Another friend is looking for a house in a new city. She checks rental income and safety carefully. My friend’s mother bought a second property for retirement. These stories show financial strength. They show smart choices. This contrasts with most real estate ads.
India’s private spending is growing fast. It went from $1 trillion in 2013 to $2.1 trillion in 2024. This is more than Germany. Women are a big part of this growth. Their money power is changing how people buy things. In real estate, women now make over 22% of city home sales. This is up 14% from last year, reports show.
Government programs also help women own homes. The PMAY plan makes women’s homeownership key for subsidies. Over 72% of PMAY homes are in women’s names. Many states give lower stamp duty fees to women buyers. These fees are often 1-2% less than for men. This is true in states like Maharashtra, Delhi, and Haryana.
Many women I know have money. They can buy homes. Are brands reaching them well?
Today’s woman buying a home is very different. Unmisha Bhatt, a company co-founder, sees this change. She notes how women buy property now. “The biggest change is how they decide,” she says.
“Years ago, women were behind the scenes. They researched and chose, but men made the final deal. Today, women are the main buyers. They are the investors too.”
Women also look at different things. Men often focused on investment or status. Women buyers have a broader view. They ask about the community. They care about safety and living there long term. They consider if parents or schools are nearby. They also consider investment value. Bhatt says they are smart. They can use a home and invest in it. They see property in many ways.
Vikas Nair, from Century Real Estate, sees this too. He works in marketing. “Women often lead talks. They make the final choices,” he states. He sees women buyers ready with research. They ask smart questions about markets and laws.
The representation issue
What do brands tell agencies about real estate ads? The difference is clear in the instructions given.
“Briefs are changing, but slowly,” Bhatt states. “Most still say ‘Male/Female’. The main target is still men.”