Muthoottu Mini Financiers Ltd. earned the ‘Best Integrated Marketing Campaign (NBFC)’ award. This was for their ‘Small Gold Loan for Your Small Needs’ program at the CX Excellence Awards 2025. The company is a respected non-banking finance firm. This award acknowledges their smart marketing. These efforts connect well with customers. They also boost the company’s leading spot in gold loans.
The campaign targeted the need for small loans. It focused on rural and smaller towns. It offered quick and easy credit for education. It also helped with medical costs or small business needs. The campaign aimed to remove shame around small gold loans. Most of their clients use these loans. They used print, TV, and online ads. WhatsApp and local events were also part of it. Real customer stories built trust. The effort connected with new borrowers. It also reached more people in smaller cities.
Mathew Muthootu, the Managing Director, shared his thoughts. He said the award shows their dedication. They focus on customer needs. The campaign believed no need was too small for good service. Muthoottu Mini will keep improving customer service. They want to be known for trust and access.
P.E. Mathai, the Chief Executive Officer, also commented. He said great customer service is key. This award confirms their strategy. It blends old values with new outreach. This helps them connect with people across India. They will keep making things simple. Expanding online options and creating relatable campaigns is important. He thanked the Marketing team for their work.
Muthoottu Mini has improved customer service. They offer mobile app services. Customers can repay loans online. They also offer quick loan approvals. The company has over 965 branches.