Bengaluru: Upscale homes keep selling well in a lively property market, yet mid-range projects will drive the bulk of sales, noted a senior Prestige Group leader.
To mix up its offerings across price levels, the Bengaluru firm Prestige intends to create more budget-friendly houses for a broader group of buyers. In an expensive area like the Mumbai Metropolitan Region (MMR), this developer with bases in several cities seeks land in Thane and Navi Mumbai for mid-income builds.
For 2025-26, Prestige targets about ₹27,000 crore in home sales, fueled by steady demand and a full lineup of new sites. It hit ₹17,023 crore in sales for FY25.
In the April-June period, among major public companies, Prestige led with ₹12,126 crore in sales, boosted by big-price launches and solid results in the National Capital Region (NCR).
“Premium homes attract a small crowd. We’ve rolled out luxury spots like Nautilus in Mumbai this year, and it moved fast. Still, mid-income homes pull in the big numbers,” said Irfan Razack, chairman and managing director of Prestige Group, in a chat. “Our pipeline is packed, blending options for all sorts of buyers.”
For October to December, the firm readies a major launch in Mumbai’s suburban Dahisar spot. It features compact flats priced at ₹1.7-1.8 crore.
“We aim at folks seeking cheaper options. In Mumbai, with steep approval fees and high costs, it’s hard to offer anything less,” Razack added.
Beyond Mumbai, Prestige eyes smaller, low-cost homes right in Bengaluru. At the Prestige Raintree Park site, where past units sold for ₹4-5 crore, it will add ₹1.5-2.5 crore apartments to meet the call for modest sizes.
For the first time, Prestige rolled out several plot-based projects in a row, totaling over ₹3,500 crore in gross development value across 100-150 acres.
“Plots see strong interest. Buyers grab them to invest or build on. We offer small and big sizes. We’re scouting more plot chances in Bengaluru, Chennai, and Hyderabad,” Razack noted.
India’s property market marks its fifth year of solid sales and fresh starts.
In the top seven cities, home sales fell 9% in the July-September quarter of 2025 from last year, while total sales value climbed 14% thanks to premium demand, per Anaroc data.