Coimbatore earned fame as Tamil Nadu’s top spot for senior living for many years. Now, with India’s silver economy picking up speed, things are changing fast. More towns in the state draw interest for senior homes. Chennai leads the way. Builders from Tamil Nadu and beyond eye the city more each day.
This shift shows in a new move by Communities, part of the Niranjan Hiranandani Group. They entered the premium senior living market this week. Their project, Elements, launches at Hiranandani Parks in Oragadam. It’s a full township in Chennai. GTB Urban Developers partners on this build.
Niranjan Hiranandani, founder and chair of Hiranandani Communities, explained the choice of Chennai. The group often picks fresh paths. He noted that Oragadam lacked big builders when they started. Now, the area buzzes with action. Top names build there. “We led the way,” he said.
The site covers 4.5 acres. It holds room for one million square feet. It plans 400 homes in two stages. Each is a smart 2-BHK flat around 700 square feet. Prices start at 60 lakh rupees. The full cost hits 300 crore rupees.
Arun Bharathi runs GTB Urban Developers. He also founded Bharathi Meraki. “Chennai and Coimbatore set the bar for retirement spots,” he said. “Trichy, Madurai, Hosur, Puducherry, and Kanchipuram grow popular too. Their calm settings suit retirees. Calm spots, low costs, and better health care fuel the need for planned senior groups in the state.”
Bharathi added that two Elements projects run full now. Elements Madhuram and Elements Sattva come next. They hand over in January and March 2026. Funds close solid for all. They mix company cash, sales money, and build loans.
Arihant teams with Ashiana Housing on a big senior spot. Ashiana Shubham sits on GST Road near Maraimalai Nagar. It spans over one million square feet. It runs smooth with active seniors. “We build about 7 lakh square feet of high-end senior homes on East Coast Road in Chennai,” said Arun Rajan, CEO of Arihant Foundations. “This ties with Ashiana. It offers resort feel with wellness, stays, and health aid.” He called it next-level senior homes. “Premium spots, good links, and designs fit active retirees who want freedom and ease.”
Rajan pointed to GST Road and ECR as top picks in Chennai. Strong health care, social setup, and peace drive them. The state’s senior market grows 25 to 30 percent each year for five years.
Seniors today see living options in a fresh light. They seek tech ease, smart builds, and AI help. Auto safety tools and health checks change how these spots work.
Families now embrace senior living as normal. Old biases fade. Demand rises for upscale spots with fun perks. Think wellness classes, games, events, and healthy meals. Jerry Kingsley leads value and risk advice for JLL in India. He heads capital markets in Chennai. “Past elders chose quiet hideaways from city noise,” he said. “Now, seniors want city ties to social spots. Young workers like parents near for fast visits.”
Tech in daily life
Arun Bharathi of Meraki shared how designs shifted. From just care to full living. “Old focus stayed on safety and health,” he said. “Now, spaces build freedom, ease, and bonds.” Tech boosts safety, self-rule, and joy. Fall alerts and trackers let folks stay alone. They call help fast. Online health and apps make care easy. Group tools build ties. Elements uses AI for early health checks. A sleep tracker watches at night. Rajan noted voice tools control lights, heat, and fun without effort. This builds self-rule. “Tech blends in to let seniors live free, proud, and linked,” he said. “It changes ease in later years.” Tamil Nadu’s senior homes enter fresh growth. Mindset changes, solid health bases, and tech push it. Housing means more than care now. It brings ease, self-rule, and ties.