Real estate marketing has changed. It’s more than just print ads now. Virtual marketing is key. Properties with videos get over 400% more interest.
This shift impacts home sales. Bengaluru is a prime example. Home prices rose 12% in 2024. Whitefield and Electronic City are very competitive. It’s harder to stand out.
Century Real Estate is adapting. Their revenue doubled yearly for five years. They are increasing marketing for next year. The VP of Marketing focuses on stories. They use tech and culture to connect. Buyers want a lifestyle, not just a house.
Century’s strategy moved from discounts. They now test virtual experiences. The brand shows how to market homes in tough markets.
Century boosted its marketing budget this year. What’s the reason? What are the main goals? What’s the budget breakdown?
Our income has doubled each year for five years. Strong demand and many projects drive this. We are growing in Bengaluru. Smart marketing fuels this growth.
We focus on project marketing. We also build our company brand. This aims for top awareness. We are entering new markets. Our marketing budget is set for these goals.
Our marketing budget is more than double next year. Most of it goes to ads. We use TV and print for stories. Digital ads drive performance. We also invest in content. Brand collaborations and sports sponsorships are planned.
Buyers are digital first. What is your current media plan? Which platforms work best?
Our media plan balances all channels. It follows how buyers shop. We are online and offline. Buyers get information and compare options. We create a unified brand experience. It starts online or with a billboard.
Digital marketing helps buyers discover us. Traditional media builds trust. This is important for big purchases like homes. Outdoor and print ads lead to online searches. Our media mix is integrated.
Festive seasons mean high buyer intent. What messages and campaigns work? How do you stand out?
We sell items with long buying cycles. Decisions take time. Short-term festive offers don’t speed things up. We avoid discount-focused campaigns.
Our strategy builds leads. We keep prospects engaged. Our campaigns highlight long-term value.